Writing.skserver.org

By Jinger Jarrett

Writing articles is one of the most effective ways to promote your business.

If you’ve read my work for any length of time then you know that I recommend articles because you can use them to brand yourself as an expert, brand your products and services, and the search engines love them because they are content.

However, once you’ve written your article, where do you promote it?

Although there are many ways online to promote your business, articles offer you several options. Below are five easy ideas for promoting your articles.
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By Martin Avis

One of the most often asked questions that I see is ‘how can I write an ezine that people will want to read.’ Anyone can tell you that there is ‘money in the list’ but how do you create a list of readers who are happy to send money in your direction? After all, if they don’t want to read your newsletter, (I tend to use the words newsletter and ezine interchangeably) your ‘list’ is pretty worthless!

Over 650 issues of my ezine, Kickstart Today - have taught me a few things about what people really want from a newsletter.

Here are the ten top tips that I’ve learned the hard way:
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By Lisa Sparks

Come on, admit it: Whether you’re a professional writer or not we all draw a blank when we want to write an ezine article.

I’ve found an answer to that dilemma that will get you writing in no time so that you can publish your ezine article and begin to receive that new wave of subscribers you’ve been hoping for. Here’s how to get the lead out if you draw a blank:

1. Write your action steps first.
Forget about the catchy headline and attractive lead paragraph for now. There’s no use in cleverly leading a reader into an article that has no real value to them. So start where you build your credibility, right in the action steps. Of course you want to identify your subject and then tell them how to make their lives easier. For instance, plumbers are always going to have to fix pipes, it’s the nature of their business. If you have an ezine to others in the plumbing industry, write about a new technique in the industry on sealing pipes or preparing them for the winter, etc.
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By Donnie De Loney

Publishing an Ezine can be scary to the newbie. But you can do it. Your Ezine helps you keep in contact with your list which will build a relationship of trust with your readers and is one of the best ways to promote your business.

To those who are newbies…an Ezine is an electronic Newsletter normally mailed periodically to a list of opt-in subscribers. This means subscribers who have voluntarily signed up to receive your publication.
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By Greg Root

The opt-in email list has become quite a buzz word these days. As well it should. A list of email subscribers is the most valuable marketing tool you can have. Building it should be top priority.

An easy, inexpensive method for attracting targeted subscibers for your list is with ezine advertising. To succeed, you’ll need a couple of pointers.

First, how do you write ezine solo ads to get them on your list? Second, how should you write ads to profit from your own list?
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By John Mussi

Writing can be fraught at the best of times but it never ceases to amaze me just how much more difficult we make it by our approach. Writing an Ezine Article is no different to writing anything else. You need to approach the task in a professional way. There is little point in attempting to write anything whilst trying to answer mail, doing the dishes or grooming the pet. You have to give the article your undivided attention.

There is no set formula for the equipment you choose to write with, it just boils down to personal preference. Some people prefer to use a computer, others prefer a typewriter and some still like to use pen and paper. Select the one that you are most comfortable with.
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By Michael Harris

Is writing an ezine or newsletter still worth your time and
effort, or is it a fading means of marketing?

With all the spam filters being automatically included in
email clients these days it’s definitely harder to get your
messages through.

But that’s exactly why you need to start and maintain your
own ezine or newsletter. By building the trust factor with
your readers they’ll always be willing to accept your
emails.
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By Terri Seymour

Writing and publishing an ezine is a very important part of your
online business so you want to make it the best possible ezine
you can. I have made mistakes and changed and re-changed my
ezine many times to make it the best it can be. I am still
always looking for ways to improve MOE. Over the years I have
learned a few simple ways to improve my ezine. You can easily
implement these tips into your ezine.
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By kwh25

Why You Should Be Writing Articles

Did you know that one of the most effective ways to promote
your business online is to write articles for publication in
ezines?

It’s true.

Writing articles can successfully drive tons of free targeted
traffic to your website and is a technique that is used by many
successful online marketers.
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By Yara Nielsenshultz

An ezine is pointless (except, I suppose, for self-reflection) if you don’t have subscribers. There are hundreds of ways to add to your subscribers list. Here I explain the top seven ways to increase your list.

1. Place the ezine sign-up form on your web site

Don’t make people hunt for your ezine sign-up form. Make it as obvious as possible — most marketing experts say the top right-hand corner of the page gets the best results. And make it easy to sign-up. All you need is a first name and email address. If you ask for more, you may lose potential subscribers.
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