Writing.skserver.org

By George Dodge

Anyone can write effective Internet copy. You just have to know a few copywriting basics known to journalists and writers as the 5 W’s. Throw one “H” in there and all your copywriting basics are covered.

Who? Tell the reader who your product will help. This should be your target market.

What? Tell your reader what your product or service will do to improve their lives. In other words, tell them the benifits they will receive, what’s in it for them.
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By Mike Pavlish

Successful website copywriting is very different than traditional copywriting.

Based on what actually works best –and does not work– from writing dozens of websites for our clients, here are our Top 10 website copywriting secrets. If you apply them, your website will be a major marketing success for your business and its bottom line.
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By Marvin D. Cloud

Chaos and confusion come when established rules and procedures are not followed. Even mixing and matching systems to favor one’s own position can cause a great deal of consternation. In writing a book, the first rule is to know and understand why you want to write in the first place.

In other words, you need to develop a theme that will answer the question of why you want to write. I usually get a blank stare when I ask a budding author, “What is your book’s theme?” Eventually the answer I get may be the title of a manuscript.
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By Steve Manning

This article will take you through every step of learning how to write a book. From start, to plot, to editing, to finished manuscript, to getting it ready for the agent.

Volumes have been written to show you how to write a book, so you know I won’t be covering every step of writing a book in detail. For more information, look at the other articles in this series and for all the instruction you’ll ever need make sure you sign up for the email lessons at the bottom of this page.
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By Steve Manning

Here’s a string of tips on writing a book. They’re brief, succinct and very useful. These tips on writing a book have been designed to get you up and writing your book as quickly as possible.

They’ll help you start writing, continue writing and finish writing your book. Your manuscript will be ready for the agent, or the publisher, or on its way to self publishing success.
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By Stephen Nelson

The first and maybe the most important step in writing a book is coming up with a great idea for some really useful or interesting book. The great idea makes the writing fun. The great idea makes the book easier to sell to a publisher. In the end, the great idea means you’ve got a shot at making good money from your writing. Unfortunately, many new writers don’t have a clue as to how to do this. Accordingly, I offer the following tips based on the 150 or so books I’ve written and the three dozen books I’ve published:
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By Margaret Sweet

If you are considering
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By Tim Knox

Q: One of the big chain bookstores recently opened up near my small book store. Already I can see my business starting to decline. Is there anything I can do to compete with the bigger store or should I just accept the inevitable?
– Peter Q.

A: A wise man once said, “The inevitable is never a sure thing.”

Don’t be so quick to close the book on your business, Peter. You probably can’t compete with the superstore on volume of inventory or on price, but there are other things you can do to help keep the customers coming in your door. One of the best ways to ensure customer loyalty is to offer superior customer service.
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By Linda Correli

The whole point of writing is to create something a great deal better than we “really” talk – a great deal more interesting, more thoughtful, and more effective in every way – but to make it sound as natural and effortless as talk. What can help us? Only one thing – the rhythm of speech. This is the one thing we can borrow from it, the one thing we must borrow if our written words are ever to achieve an air of naturalness.

All spoken language, no matter who the speaker may be or what his subject is, has a natural rhythm. We hear this rhythm, wherever we hear talk. Rhythm is the way how the writing sounds. “It is considered to be a delicate and subtle aspect of writing, which is felt deep inside, and is actually, quite tough to teach.” Michele Pariza Wacek
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By Dana Goldberg

Writing is something that everyone can enjoy! Writing is freeing and fun and exciting, if you really let your imagination go writing can take you to places that you have never been before. The world would be a sad and empty place without good writer to cheer it up!

If you are having trouble starting to write all you need to do is sit down and do it. Do not worry about writing well, just write anything that comes to mind. This kind of free flowing thinking is a great way to get the old writing muscles working. You can always go over things and edit later, or just throw out that bit of writing but it will get your imagination flowing like it needs to in order to be a successful writer.
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