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Disciplining Yourself to Write - How to Create a Writing Schedule

By Laura J. Thompson

Disciplining yourself to write isn’t an easy task, but you’ll get better at it with time. The trick to this is creating a writing schedule which forces you to write every day. If you don’t have a schedule, you’ll wind up watching television, reading books and surfing the Internet rather than creating your latest story or article.

The problem that many writers face is that there are only twenty-four hours in a day. You have to set aside time to sleep, eat, socialize with your family and go to your day job, if you have one. This leaves precious few hours to actually write, which is why you have to examine your typical day and determine when it will be most convenient to write.
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Website Promotion – Where To Get Ideas For Writing Articles

By Charles EssmeierSome six weeks ago, I began writing and submitting articles to free content sites in order to promote the six commercial Websites I own. The results have been both swift and dramatic, and the number of links from external Websites to my own Websites has increased from nearly nothing to more than 10,000 in a little more than a month. These results have inspired me to write more articles, and as I own six different Websites, I have six different topics to choose from. Still, my ideas occasionally run dry and that certainly happens to others who write articles for their own Websites. Writing and submitting articles on a regular basis does a lot for promoting your Websites, but where can you find more ideas for articles when you run out?
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Self Publishing Your Own Book: When Should You Consider It?

By Deanna Mascle

Self publishing your own book is one of the publishing industry’s dirty little secrets. Mainstream publishers, editors, and authors easily dismiss self publishing and print on demand publishing as a rip-off for both the writer and reader. After all, if the writer was a real writer then they could find a real publisher, right? That has been the conventional wisdom for a long time but in today’s modern, technological society that conventional wisdom does not always hold true. So who should consider self publishing?
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Ten Tips To Get Started Writing Your Book

By Judy Cullins

You are far more likely to successfully write and publish your book if you follow these tips before you write a single chapter.

1. Write your book’s working title. It helps you focus and answer the readers’ questions about the topic. Most non- fiction has subtitles as well. It’s better to be clear than clever, but clever and clear are fine. _Passion At Any Age: Twelve Ways to Unleash It_, _Self-Promotion for the Creative Person_, _Quadruple your book’s Online Sales in Less Than One Month_.

2. Write your book’s thesis. A thesis is a sentence or so stating the audience’s main problem and how your book will solve it. Knowing the thesis before you write the book keeps you on track. All chapters should support it. The thesis could be “Each of you has passion and you can unleash it through these twelve steps.”
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Internet Copywriting - Make Your Offer Irresistible!

By George Dodge

Want to increase your online sales? Make sure your offer is one they can’t pass up!

Any offer you make through your Internet copywriting needs to be worth the readers’ time. Time is valuable and there is no bigger waste of time - for you as the creator or for your reader - than a worthless offer.

A number of years ago, a newspaper advertising sales rep went to her boss, disgusted that her client would not buy the ad schedule she pitched. It turned out that the last time the client ran an ad - five years before - “I didn’t get a single result from my coupon” that he ran way back then. The coupon was for a free coffee refill… something that was already common practice at the restaurant. Honestly, who would bother?
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Online Copywriting Makes Content As The King

By Mario R. Churchill

The fundamentals of copywriting include the basic knowledge of journalists — the inverted pyramid.

The inverted pyramid is basically the placing of 4 W’s in the primary sentences of the articles, supported by the other W and H on the following discussions. Four W’s consist of what, when, where, and who. The other W which stands for why on the other hand, follows on the succeeding paragraphs, including the elaboration for the H which also stands for how, if necessary.

For the “Who,” emphasize who are the benefactor of those products that you are promoting. Sight in your article that it’s the readers themselves, through this you are also meeting with your target market.
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Writing a Memoir: Should You Do It?

By Lisa Silverman

With the tremendous success of such memoirs as Frank McCourt’s “Angela’s Ashes,” Mary Karr’s “The Liar’s Club,” and Dave Eggers’s “A Heartbreaking Work of Staggering Genius,” the 1990s and early 2000s saw an explosion in the genre. The boom was seen in the number of memoirs acquired by publishers, the number of titles shelved in the memoir section in bookstores, and, as a result, the number of memoirs unfolding on writers’ computer screens across the country. But the brutal truth is that without a few crucial elements, your memoir will have no chance of finding a literary agent’s representation, never mind becoming a bestseller.

It might help to consider a question that’s always puzzled me: What’s the difference between a memoir and an autobiography? Webster’s defines a memoir as “a narrative composed from personal experience” and an autobiography as “the biography of a person narrated by himself or herself.” (The second definition of “memoir” is “autobiography,” indicating just how blurry the line is.) I think of a biography as a life story–a full life, that is, unofficial “biographies” of Paris Hilton or Justin Timberlake aside. Most memoirs, by contrast, don’t begin at the author’s birth and provide a thorough chronological history of a life now in its twilight years.

Memoirs are, of course, written by authors of all ages, and their narratives can encompass fifty years or one week of experience. The first element necessary to a successful memoir is that experience. Lots of us have led interesting lives, or had unusual experiences. But not all of those interesting lives and unusual experiences are memoir-worthy. At the same time, the life experience you want to write about doesn’t need to be earth-shattering to be the basis of a successful book–if you’re a good enough writer. Whether your memories should jump from your head onto the pages of a memoir is difficult to judge when you’re the one whose life’s literary value is in question. If you didn’t think it was worth writing about, you wouldn’t be thinking about a memoir in the first place. But it’s a judgment you must make honestly and objectively if you don’t want to waste a lot of time writing a manuscript that will never sell.

So how do you know if your idea is a book in the making? Try to gain some distance and look at it as a potential reader. Would you pick such a book up off the shelf if it were about a total stranger with no other claim to fame? Would you read the description on the book’s flap and be intrigued? Or would the words “Oh, it’s another person who…” enter your mind? Jaded and insensitive as it may seem, agents discard query letters all the time uttering the words “another victim of abuse” or “another recovering alcoholic” or “another cancer survivor.”

That’s not to say that if you fall into one of those categories, or another that encompasses a lot of people and has seen a lot of memoirs published, you should abandon yours. But you need to bring something new to the table, whether the experience itself is different from everyone else’s or the way you tell it is. And, unless you’ve led a truly wacky life, more likely it’ll have to be the latter. How to make it different? Well, that’s the hard part. And the part you’re going to have to figure out on your own.

As with any genre in today’s book market, publishers are more likely to acquire a memoir if its author has a platform, i.e., comes with a built-in marketing plan. While writing the book, start a blog discussing the experience or issue about which you’re writing. Become affiliated with any advocacy organizations, etc., who might help promote your book. It’s tough out there if you’re not a celebrity or an author with a track record. For every Dave Eggers, a thousand memoirists can’t even clear the hurdle of finding an agent. This week, publishers bought memoirs by a Washington Post columnist, Cary Grant’s daughter, the former head of a record company and the Air America radio network, and a woman with a New York Times bestseller to her name. But take heed: another author sold a memoir “about a typical divorce transformed by a lyrical yet brutally honest voice and narrative style.” That author figured out how to tell an old story in a new way.

As important as marketing is, the memoir, perhaps more than any other genre, depends for its success on one simple thing: writing skill. Too many people make the mistake of thinking that fascinating experiences make for fascinating reads, no matter who writes about them. If you’ve never written before, take some classes. Work on your book in a workshop or in a writers’ group. And if you look in the mirror and see someone who doesn’t have the writing chops to tell their story right, contract with an experienced ghostwriter or coauthor to help out. After all, everyone has lived a story, but only a select few have both the right tale and the right talent to create a winning book.

About The Author

Lisa Silverman is a freelance book editor and works in the copyediting department at one of New York’s most prestigious literary publishing houses. She has also worked as a ghostwriter and a literary agent representing both book authors and screenwriters. She founded http://www.BeYourOwnEditor.com in order to provide writers with free advice on both writing and the publishing business.

Copywriting 101: The Exclamation Point, Friend Or Foe?

By Ann Zuccardy

My name is Ann and I’m a grammar geek. There, it’s out and I’m relieved. Does this mean my writing is perfect and consistently conforms to grammar rules? Heck, no. It does mean that I spend hours perseverating about serial commas, dangling participles, and feeling guilty if I end a sentence with a preposition. I worry endlessly about what I call the PowerPointification of America (i.e., the trend toward writing short chunks of information in bullet points - which, incidentally, is what sells). I can’t bring myself to use abbreviations in e-mail or instant messages. I don’t use emoticons. I can’t help it. For better or worse, I’m a word nerd.

In my technical writing world, I get paid to think about these things. I must stay on top of instructional design trends, write to suit my audience rather than myself, and ensure that my copy is error-free both technically and grammatically. Often, I must check my ego at the door and conform to writing styles with which I don’t agree. Why? I must please my customers. It’s my job. There are times in life when we all must conform and comply to rules we don’t like. Sometimes, however, you just have to stand up for what you believe. For me, it’s a strongly held belief that the exclamation point is a dangerous grammar tool that should be used sparingly and with caution.

Why do I pick on the exclamation point? I’ve noticed a trend in recent years that correlates with the growing popularity of e-mail and instant messages. It’s the proliferation of the exclamation point. I see so much Web copy with multiple exclamation points (e.g., “This widget is the best in all of widgetdom!!!!”) or an entire page of Web copy in which each sentence ends with an exclamation point. This makes me feel like someone is yelling at me. It “hurts” my virtual ears. And frankly, if you use the exclamation point too much, you are like the boy who cried wolf. Who is going to believe you if you’re always yelling to get attention?

What’s a newbie copywriter or small business owner who can’t afford to pay a professional copywriter to do about exclamation pointitis? Follow these simple guidelines:

Limit your Web copy exclamation points to one per page. Yes, I know you love your product, but remember, there is great elegance in simple, clean copy.

Read and revise your copy and then read and revise again…and again. If you’re suffering from exclamation pointitis, ask yourself, “Are there adjectives I could be using that would more precisely illustrate the point rather than using exclamation points?” Remember, the thesaurus is your friend. Use colorful adjectives. Vary them throughout your copy, but don’t use a word unless you are entirely sure of its meaning.

Don’t ever use multiple exclamation points!!!! It’s a sign of immature writing. When is an exclamation point appropriate? Use it to convey extreme emotion or as a command (e.g., “Stop it!” I yelled, as my brother hurled me into the pool.)

Still stuck? That’s okay. We small business owners aren’t expected to know everything. Chances are there’s another business owner out there who loves to write killer copy. Have others you trust read your work. Make it a habit to check out the writing styles of people and companies you admire. Find Web pages with exclamation pointitis and think about how you would improve them. And always remember, the beautiful thing about Web sites and your blog is that you can change your content whenever you want.

The bottom line is that well-written copy portrays a professional and polished image. Is your marketing copy up to snuff?

Copyright 2005, Ann Zuccardy, All rights reserved.

About the Author:

Ann Zuccardy is a freelance technical and copy writer with 17 years of industry experience in marketing and technical communication. She currently consults with IBM in Vermont, where she writes technical documentation for commercial ventures. Ann is also the owner of Vermont Shortbread Company. She can be reached at http://www.wordbrains.com .

Memories Don’t Fade Like Hair Does: Memoir Writing Help for You, Our Elders, to Tell Your Story

By Roxanne McDonald

~~~Old age, to the unlearned, is winter; to the learned, it’s harvest time. ~ Yiddish saying~~~

You can tell your life story by biography, which is a whole book that starts from the start and ends at (or near) the end. But if you don’t want to take on such a huge task, you can tell your story in snippets and snatches, through memoir writing.

Memoir writing consists of–as the word, from the Latin memoria, indicates–individual memories.
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Writing a Memoir: Do It Yourself or Hire a Ghostwriter?

By Lisa Silverman

Some time ago, I was hired by a woman with a harrowing family story to tell. She desperately wanted to share her tale, believing that it would expose truths and help other people, but she recognized that her writing was not at a professional book author’s level. So I agreed to ghostwrite the manuscript.

I had never done such a job before–editing books was my thing, not writing them–and I soon came to regret it. The woman lived far from me, so I never met her, and she had a difficult time understanding the level of detail I needed from her to effectively turn the events of her life into a potential book. The experience led me to ask: Can a deeply personal story be told in a deeply personal, affecting, true way–by someone who didn’t live it?
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